E-commerce is approaching USD$200 billion in sales in the US and accounts for 9% of the retail sales. Consumers are very much into finding information and buying online because that makes their lives easier!
Consumers are increasingly using websites, blogs, social networks and apps for their purchase experience. According to Forrester's estimates, over 50% of retail sales are influenced by the Internet. IBM states that over 80% of consumers use social networks to research on new products.
Nowadays, there are over 4 billion cell phone subscriptions worldwide, which turns cellular technology into the most widely adopted phenomenon in the history of mankind.
In emergent markets, over 30% of consumers carry a mobile device in their pockets while shopping at the supermarket
Bar codes are an easy way for consumers to get information about a product, however, research conducted by GS1 Global found out that 40% of consumers do not buy a product if they do not trust an information source.
Information quality is an important variable in a consumer's purchasing process. Through bar-code reading apps, smartphones can bring relevant information about the product, no matter where the consumer is. Once the consumer is at the search with the information in which he is interested about, he is only one click away from a sale.
Take advantage of the development of this channel, do not lose sales to other competitors for not being online or having poor-quality information online. Have control over the sources of information about your products and your own information! Use the GS1 Standards to help you in this process.
If you are interested in taking part of the working groups dealing with this topic in Colombia, please contact the Standards department of GS1 Colombia.